Yet most of us are missing a trick. The standard wordpress themes are optimised to be read on the web. We provide RSS feeds so that people can read on the go, but often those feeds struggle to cope with image sizes or layout issues. So for a large percentage of our audience all that hard work around the customer experience is being squandered.

As people do more and expect more on their smartphones, so we need to find a way to provide a great customer experience on these devices.

Step forward WPtouch

WPTouch is a free plugin for wordpress that automatically transforms your WordPress blog into an iPhone application-style theme, complete with ajax loading articles and effects, when viewed from an iPhone, iPod touch, Android, Opera Mini, Palm Pre and BlackBerry Storm mobile devices.

The admin panel allows you to customize many aspects of its appearance, and deliver a fast, user-friendly and stylish version of your site to your iPhone, iPod touch, Android, Opera Mini mobile, Palm Pre and BlackBerry Storm visitors without modifying a single bit of code (or affecting) your regular desktop theme.

Critically, it also includes the ability for your visitors to easily switch between the *WPtouch* view and your site’s regular theme – putting control of the customer experience back in the hands of the user.

Quite simply it is awesome. Doubly so when you consider it is free and triply so when you find out just how easy it is to configure.

You can download the plug-in from the WordPress Codex here.

Historically I believed that a combination of the lack of zoom and low number of megapixels consigned the iPhone to a snap camera – and not a very useful one at that, although I was puzzled to see some of the great photographers out there creating awesome iPhone images and assumed that these had been ported into Lightroom or Photoshop to “rescue” them. I wanted an app that allowed me to do everything directly on the iPhone.

Then Loren told me about Camera Zoom and Perfectly Clear. The former does what it says. It allows you to zoom the iPhone camera and then take an image. This was great and solved some of my problems, but it was the latter app that blew me away.

Perfectly Clear provides some basic post-processing capabilities. Snap the picture (using the original, iPhone camera app or Camera zoom ) and then open Perfectly Clear (you can take a picture from within Perfectly Clear but there is no zoom capability). The screen then gives you a “Before” and “After” side by side view. The results are spectacular. You can customize all the settings, but I found the standard settings good enough. It is effectively a mini version of Lightroom for the iPhone. Awesome.

Then upload you image directly using your Facebook, WordPress or Flickr app.

Lightroom Shortcut Keys app for iPhone

For those of you whom use both an iPhone and Adobe’s Lightroom, there is a great little new iPhone app that provides an aide-memoire to all the shortcuts for Lightroom.

Written like a series of flash cards, the app quickly helps you remember those combination of keys that help drive up your productivity and make  Lightroom such a “must have” tool for serious photographers.

You can get the app, LRKeys, for only 99 cents or 59 pence. Go on, you know it makes sense!